Survey Reveals 38 Million Americans Claim Identity Theft In Their Lifetime

Norwalk, CT (PRWEB) December 6, 2010

A November 2010 study revealed that one would find a victim of identity theft in 19% of American households. And 12.5%, or 38 million American consumers, claim to have been have been a victim of ID theft. The results are part of the 2010 U.S. Consumer Study on Identity Theft, commissioned by IdentityHawk and fielded by Survey Sampling International.*

While 38 million U.S. citizens claim they have been victimized in their lifetime, research from Javelin Strategy & Research shows that 11.1 million Americans say they were ID theft victims in 2009.

The IdentityHawk study also revealed that better educated and married/living with a partner/divorced/widowed persons were more likely to have been a victim of identity theft. Results are as follows:

Education level/victims of identity theft:

High school or less: 9% of respondents

Some college/college: 15% of respondents

Marital status/victims of identity theft

Single: 10% of respondents

Married/living with partner: 13% of respondents

Divorced/widowed: 16% of respondents

The Javelin Annual Identity Protection Services Scorecard also shows a steady increase in identity theft since 2007 when 8.1 million people were victimized. That figure rose to 9.9 million in 2008, according to according to the Javelin results released in a published report: http://www.pymnts.com

Findings:

Ever been a victim of identity theft (IdentityHawk):12.5% yes = 38 million

Victim in past year (2007): 8.1 million

Victim in past year (2008): 9.9 million

Victim in past year (2009): 11.1 million

According to Phil Sandler, Spokesman for IdentityHawk.com, We are seeing a steady recent increase in identity theft. It suggests that consumers need more preventative and predictive measures rather than just being able to take action after their identity has been breached. Further, we believe that the incident of identity theft is actually underreported.

An FTC report confirms Sandlers premise of under reported incidences. According to the FTC 2008 Consumer Sentinel Report, 65 percent of those who reported identity theft to the FTC did not report the crime to their local law enforcement agencies.

About IdentityHawk

IdentityHawk help consumers safeguard their assets, their properties, and their good names. Through its suite of protective benefits, IdentityHawk members can view the health of their identity protection, identify areas where they're most at risk, and take proactive steps to reduce those risks. IdentityHawk members receive instant e-mail or text alerts whenever a potential risk is uncovered. Whether it's the unauthorized use of a member's personal information or a data breach that could potentially affect a wide range of the general population, IdentityHawk informs its members about the latest threats to their identity as quickly as electronically possible.

All information that our members provide is protected by state-of-the-art SSL encryption safeguards. For more information, go to http://www.IdentityHawk.com

*The data for the U.S. Consumer Study on Identity Theft was collected through Survey Sampling International in Shelton, Connecticut. Results have a margin of error +/- 5%.

The articles and information available are for educational and reference purposes only. They do not constitute, and should not be construed as, legal or financial advice. Any legal or financial principles discussed here are for general information purposes only and may differ substantially in individual situations and/or in different states or countries. For specific legal or financial advice, please consult a licensed attorney or a financial professional. IdentityHawk does not control or guarantee the accuracy of any information provided through external links from the articles on this website to any other website, nor does the IdentityHawk privacy policy apply to any personal information that may be collected via the external links.

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SEO Peace Launches 60 Days Trial SEO To Help Businesses Visualize Their Website Potential

Gurgaon, Haryana (PRWEB) November 06, 2011

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Pub Rooms reaches another milestone by providing Pubs and Inns owners an app to update their accommodation, daily food menu and function room hire

(PRWEB) November 09, 2011

The British online Pub & Inn guide Pub Rooms, has reached another milestone since it was restructured in 2007. Founded in 2002, the 10 year anniversary has plenty of surprises in store for visitors to the site and pub owners.

Introducing the pub food chalk board menu and new look venue finder are just two planned up-dates for 2012.

The new look Pub Rooms website will take on a new design early in 2012 and will have an integrated update system for pub owners.

The British pub and inn guide previously listed venues with basic contact details images and telephone numbers the internet has changed dramatcially in the last 3 years, contact details are more than just phone numbers in todays internet World.

The biggest challenge for pub owners and inn keepers in the UK is to embrace website and internet marketing ensuring they keep their online profiles up to-date across the multiple platforms and channels that bring in new business and win new customers.

Look at any pub page on Facebook and out of 20 randomly selected pages at least 50% will have out of date information, in some cases as far back at one year.

Most websites have Christmas menus added at the end of Summer but still have offers for the current year Mothers day specials. This is the type of message that indicates the pub is closed and with the trend in pubs closing in the UK it's easy for a website visitor to assume the pub is closed.

All the pubs listed on Pub Rooms guide are open and up-dated.

It's been one of the single biggest points of failure for the pub industry, in particular for both free houses and tenanted pubs and inns. With little to no support from the landlords, tenants are never sure how much to invest in their online presence and that refers to both time and money. Managed houses across the UK have strong identities supported by the pub brands owners. You only need to look at the number of likes on facebook for sizzling pubs for the penny to drop.

The biggest problem any website faces is the lack of importance assigned to keeping it up to date.

A new initiative Pub Rooms will be introducing in 2012 to combat this so that local pub and inn owners can keep visitors informed will be from its new android app.

The choice of app was a simple decision. Facebook has it's core app in the form of pages and social graph. Apps that are pre-installed are difficult to compete with. A stand alone app that is driven by consumer choice is a different animal altogether. Just as getting pub owners to up date their websites is a challenge, getting them to use a (smart) mobile phone and download an app to update a website would be like climbing Everest.

Claims of success have been made by online pubs websites such as Pub n Bar network yet the chosen app, iphone limits consumer reach and here lies the problem, which smart phone is the landlords choice and which is the smartest for updating websites of the future. So visitors can find the right information.

Pubs and Inns being found and being contacted for the right reason should be made easier for website users and smart phone users.

With the emphasis on pubs being contacted directly there are still many leading pub websites not helping customer contact their local pub directly.

Pub and Inn owners have been slow to use the internet to increase footfall and awareness to their venues.

Working closely within pub industry for the last 4 years and being a customer for over 20 years the pub rooms team has witnessed several key areas where landlords have failed to embrace technology that if used properly would bolster and increase much needed footfall.

People's habits are changing too.

Going out less due to gloomy economic conditions in the UK means it's tough in all corners when trying to get customers into the restaurants and bars across the UK.

One of the biggest challenges for any pub owner is keeping on top of up-dating their daily offers. Seasonal offers can be managed easily but the daily food menu for example can be neglected.

The new app is still in beta test stage and will be launched in early 2012 when it is hoped pub owners will embrace the power of the internet it can have for bringing in the customers from near and far.

The future holds many challenges for Great British pubs and inns not least those that are only pubs.

The Pubs and Inns that adapted to the change in consumer demands are hanging in whilst the economic downturn of 2007 takes another bite from those already less well off. Yet it seems the old English inns of old know how to put on the charm offensive. It's a simple strategy. Provide great food and drink and serve it well and surprise surprise the customers keep returning. The big pub brand chains swiftly changed approach a few years back knowing that the smokers ban and cheap drinks sold through the super markets would only reduce the footfall and profit previously enjoyed by selling drinks over the counter.

The pubs and inn trade is mostly about food now so the introduction of the new Food menu will provide visitors with more information and choice.

Milestones of Pub Rooms

Restructure content to ensure details were accurate and according to location, pub inn type and respective venue facilities

Refreshed data and up-dated information 2008

The addition of Google maps and video came in 2008

Integrated Google maps feature 2009 (Activated by pub owners and inn keepers.)

The integrated twitter update facility for pubs and inn owners was launched at the end of 2010.

Integrated full search site wide for criteria function rooms, accommodation, seaside locations.

Direct contact form and counter

The core principles of Pub Rooms has always been to provide Pub owners and Inn Keepers with a facility to show visitors current information and for them to be contacted directly and not by a commission based booking system. It's an attempt to but the human into the website.

Established in 2002 as web guide and reference for British pubs and inns with accommodation and rooms to hire the new integrated app allows pub owners and inn keepers to up-date their details via their mobile phone.

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